The Ultimate Guide to Dental Review Management
Want to grow your dental practice without spending a fortune on marketing? Focus on your online reputation!
Online Reputation Management (ORM) is the art of shaping how your practice appears on the internet. For dentists, this means getting positive reviews, responding to patient feedback, and making sure your online image reflects the excellent care you provide. Here’s why review management matters — and how to do it right.
Why Dental Reviews Matter
- Patients trust reviews: 5 out of 6 patients trust online reviews more than personal recommendations when choosing healthcare providers.
- Builds credibility: Positive reviews help establish trust and make patients more likely to book appointments.
- Protects your reputation: Negative reviews can harm your practice, but managing them lets you address issues early or have fake reviews removed.
- Boosts search rankings: Google uses the number and quality of reviews to help rank local businesses, so good reviews can put you in front of more patients.
Why You Need More Reviews
- Quantity counts: Research shows patients need to see at least 7 reviews to trust them.
- Freshness matters: Reviews older than 18 months lose credibility.
- Balance is key: A mix of mostly positive with a few average reviews builds authenticity.
Focus on Google, Facebook & Yelp
- Google: The #1 review site, influencing local rankings and Maps searches.
- Facebook: With billions of users, it’s where patients share both praise and complaints.
- Yelp: Known for strict guidelines and a trusted reputation among U.S. users.
Don’t ignore industry-specific sites like Healthgrades and Zocdoc — they attract highly motivated patients.
How to Respond to Reviews
- Positive reviews: Thank the patient, highlight a service they might like, and invite them back.
- Negative reviews: Acknowledge the issue, apologize if needed, and offer a solution. This shows you care and may even turn critics into loyal patients.
Final Takeaway
More than a third of patients check online reviews before even asking friends or family. A strong online reputation isn’t just a “nice-to-have” — it’s critical to the success of your dental practice.
With the right review management strategy, you can:
✅ Build trust and credibility
✅ Get more appointments
✅ Improve patient satisfaction
✅ Boost your search rankings
✅ Ready to Take Control of Your Online Reputation?
Managing reviews can feel overwhelming — but you don’t have to do it alone. Our Dental Reputation & Review Management Services help you:
✔ Get more 5-star reviews
✔ Respond professionally to patient feedback
✔ Improve your Google rankings
✔ Protect your practice from negative or fake reviews
