For local dental marketing, a Google Business Profile (GBP) is an absolute must. This free listing shows up in the Google Maps section of search results (SERPs) and displays your address, business hours, phone number, website, reviews, and average rating — making it easy for potential patients to call your office.
With 90% of all searches happening on Google, an optimized GBP is one of the biggest untapped opportunities for dentists to attract new patients.
How Can Dentists Rank Higher on Google Maps?
When someone searches “dentist near me” or “emergency dentist,” Google often shows the Google Map 3-Pack — the top three practices highlighted on the map.
Landing in that top 3 is a game-changer. Many find that it can double or even triple your new patient phone calls.
By optimizing your GBP, you’ll not only rank higher on the map, but you’ll also appear in a wider search radius, outranking competitors even if they’re physically closer to the searcher.
What Happens If You Ignore Your Google Business Profile?
Simple: you’ll get left behind.
Patients searching for a dentist will see your competitors first — even if you’re just down the street. Without optimization, your listing can get buried deep in search results, costing you potential patients.
Studies show that over 90% of people click on first-page search results — meaning the practices on page one get the lion’s share of calls and appointments.
Will Optimizing Your GBP Alone Get You Into the Top 3?
Not usually — unless you’re in a very small market.
To break into the Google Map 3-Pack, in addition to an optimized GBP you need a smart combination of:
- Local SEO
- Reputation and review management
- Consistent posting and engagement on your GBP
✅ Ready to Boost Your Rankings and Reputation?
Our Local SEO & Reputation Management Package is designed specifically to help dentists:
✔ Rank in the Google Map 3-Pack
✔ Get more 5-star reviews
✔ Attract more local patients
👉 Contact us today for a free consultation and let’s put your practice on the map — literally!
