HERE’S JUST A FEW OF THE SERVICES WE OFFER TO GROW YOUR PRACTICE
The importance of a good website should not be underestimated. Until someone comes into your office, your website is the total image and everything someone can know about you. A professional website will build trust, inform, add credibility, be easy to navigate, and convert visitors into inquiring potential patients.
If a potential patient gets the name of three dentists from referrals, it’s likely that the quality of your website and online reviews will sway their decision.
A local business Internet Survey by WebVisible and Nielsen/NetRatings reported this startling finding…“Over 77% of people said they were more likely to work with an unfamiliar business with a quality Website than a poor Website from a known business.”
So look at your website and compare it to your top local competitors. Is yours better? As most of your friends won’t tell you that you have an “ugly baby”, it’s good to get feedback from an outside expert. Request a Free Website Assessment Today – a $97 value, and you’ll get immediate access to our report – 19 Questions Your Local Dental Website Must Answer to be a Quality Website.
Mobile Responsive Websites
Depending on where your dental practice is located, from 10-20% of your website visitors first impression of your practice could be on a mobile device.
If you haven’t tried to navigate your website on a smart phone, try it now. It’s probably difficult to do. Is that the experience you want a new potential patient to have of your practice?
You need a mobile website that is simple, easy to navigate, and has a one button “push to call” feature.
Call today to find out how easy it is to get your dental mobile website.
Reputation Management
Some people will ask their friends for referrals. Most do their own research to find out whether the broad community has a positive opinion of your practice. Having a great online reputation and lots of positive online reviews is one of the top credibility creators you can have. It’s called “Social Proof”. You need it.
A summary of the pros and cons…
- Pos + Many Positive Reviews = Social Proof = Trust = More New Patient Calls
- Pos + Reviews Appear on Google, Bing, and Contribute to SEO = Get Seen More
- Neg – Encouraging Patient Reviews Hurts if Your Patient Care is Bad
- Neg – Must Monitor and Respond to Both Negative and Positive Reviews
- Neg – Your competition can post negative reviews to damage your reputation
Call us to discuss some of the methods and systems we use to help dental practices build reviews and social proof.
Social Media
It’s all the rage – Social Media. Facebook, Twitter, Pinterest, Instagram, Google+ Should you be doing it?
YES – the real question is how much? At a minimum you’ll want to make sure each of your social media profiles looks respectable. To a potential patient, a dental office that doesn’t care about how they appear on Facebook is probably out of touch with the world and modern technology.
People like recommendations from friends and usually trust them. If one of your patients “Likes” you on social media, they are telling the world they are proud to be visiting your practice. Most dentists using social media report getting new patients because of referrals happening on social media.
At the most basic level, doing basic social media posting assists your search engine optimization (SEO). The search engines are also now looking for “social signals” to determine who is most “vital” dental practices, and higher rankings are their reward. So consider your basic social media work part of a successfully implemented SEO strategy.
Advanced social media attempts to create high quality content that gets liked and shared, and active ongoing interactions with your social media audience. Only larger dental practices usually attempt to do dental social media at this level.
After a brief call to discuss your goals, we’ll propose the right size of social media package and strategy to meet your needs.
- Pos + Keeps You in Front of Existing Clients
- Pos + Shared Content can Introduce your Practice to New Patients
- Pos + Social likes, shares, and social signals contribute to SEO success
- Neg – Takes Time to Do
- Neg – Must Monitor and Respond to Posts
- Neg – You Look Bad if You Don’t Do Anything and Must Keep it Current
*Please know upfront that you will not be 100% satisfied with anyone doing your social media posting – You are the only one who could do it exactly right for you. This is an area where “The perfect is the enemy of good” and good is better than nothing. Starting with a good social media plan, occasional direct posts from you and your team, and frequent feedback can make it good and effective.
Search Engine Optimization
Search Engine Optimization (SEO) earns you a spot in the “free” organic area on the search engines – Google, Bing, Yahoo.
Research shows that approximately 60% of search engine users skip over the “ads” and trust the organic area more. For the typical dental practice there are hundreds of relevant keyword combinations you should want to rank on page one for, so an ongoing monthly investment in SEO is a worthwhile investment if done properly.
- Pos + Best long-term investment in marketing as all traffic is free
- Pos + Organic traffic from SEO Can be Tracked and Results and ROI shown
- Pos + Once keyword ranking is achieved only takes a little bit of work to maintain
- Neg – Google keeps changing their ‘search algorithm’ so continued vigalence is needed
- Neg – Takes time to achieve results
- Neg – Can be expensive and ineffective if wrong keywords are selected
- Neg – If competitors are investing in SEO you must also to earn and keep top keyword rankings
Local Search Engine Optimization
Local SEO. It’s what you need to get you to show up on the map for Google, Bing, and Yahoo. It’s also what you need to show up on the hundreds of local directories people might be using to look for someone with your dental specialty. SEO has the best long term return on investment, and local SEO is the most cost effective way to land your business in organic search results and put you ahead of your competitors.
Features and Benefits of Local SEO:
- Get immediate visibility in search engines by staking your claim on Google+ Local, Yahoo Local, Bing Local, Yelp and more*.
- We’ll maintain your local listings with keyword-rich multimedia content that gets you noticed
- Google+ Local establishes your real presence by providing consumers with your legitimate location
- Attract highly qualified searchers. People searching for dental services in your specific area are more likely to become new patients
You Can Track Success!
With our SEO reports you will see comprehensive details on the progress on your SEO campaign including:
- Your ever-increasing website traffic from local potential patients
- The quantity of visits from Google and other search engines and websites
- Your keyword rank on search engines
Paid Search Engine Marketing
Paid search engine marketing is probably the quickest way to get your dental practice in front of a targeted group of people actively searching for your services. The most common form is the text ads that appear on the top, bottom, and sides of search engine results. It’s often referred to as pay-per-click, as you typically only pay when a visitor clicks through to your website.
Other methods of paid search engine marketing include display/image advertising, video advertising, mobile ads, app or digital content ads, product ads and more.
Advanced tactics include using “remarketing”, or the showing of your display ads to visitors who’ve visited your website on other websites they visit in the following days, weeks and months. Spooky cool stuff.
- Pos + Quick Results – Usually within 7 days
- Pos + Can Easily Track Results, Record Calls, and Show ROI
- Pos + Get immediate Top and Side (ads) Placement for Google, Bing, Yahoo, Facebook, etc.
- Pos + Can target geographic locations, demographics, specific interests, and more
- Pos + Can be started and stopped on a dime – Can be ramped up or down based on need
- Pos + You only pay when someone visits your website (with pay-per-click)
- Neg – You only appear until your daily budget is spent
- Neg – No residual benefit
- Neg – Can be expensive and ineffective if done wrong
Your business name, tagline and logo will be seen on your advertising, business cards, website, and spread broadly all over the internet – so make them good.
They are the “clothes your dental practice wears and your grooming” and get seen first – way before someone gets to experience the sparkling personality of your practice.
Investments in branding (logo, websites, good copy writing and graphics) are marketing assets and have a long-term payback. Each is an essential brick in the foundation that supports your practice. Each adds to the effectiveness of your marketing and ultimate value of your practice.
We can help with design or touch-up of any of your branding so it better matches the real you.
